Dubai is solidifying its position as a leader in the global events sector after a landmark industry gathering outlined the city’s vision for the future of international exhibitions. The event convened global organisers, government officials, and industry innovators to discuss how Dubai’s exhibition ecosystem is shaping the next decade of global trade, business networking, and sustainable development.
A Hub for Global Business Events
The gathering highlighted Dubai’s increasing importance as a destination for international events, underpinned by its advanced infrastructure, supportive regulatory frameworks, and focus on technology-driven operations. According to the Dubai Department of Economy and Tourism, the emirate hosts over 500 major business events each year, making a significant contribution to its economy. Venues such as the Dubai World Trade Centre (DWTC), Dubai Exhibition Centre at Expo City, and Dubai Festival Arena are central to this expansion.
This growth is a key component of the Dubai Economic Agenda D33, which aims to double the size of the city’s economy by 2033. The agenda seeks to establish Dubai among the top three global hubs for business, with experts noting that its integration of technology and operational efficiency is crucial to its competitive edge.
Technology Reshaping Exhibitions
A major focus of the discussions was the growing adoption of hybrid exhibition models that merge physical and virtual participation. Artificial intelligence, augmented reality, and smart analytics are now integral to major events in Dubai, helping exhibitors and visitors connect more effectively. Organisers demonstrated how AI-powered matchmaking and AR-driven engagement tools are improving networking and event outcomes. The city’s commitment to this area is clear, with plans for Dubai to host world’s largest tech and AI event in 2026.
Sustainability at the Forefront
Sustainability was a prominent theme, with Dubai’s venues highlighting their use of renewable energy, green building practices, and zero-waste event strategies. Expo City Dubai, built on the legacy of Expo 2020, was presented as a model for sustainable design. Event companies showcased initiatives such as reusable booth structures and carbon offset projects, aligning with the UAE’s national goal of achieving net-zero emissions by 2050.
Industry Vision for the Future
Industry leaders outlined a roadmap extending to 2030 and beyond, concentrating on digital transformation, sustainable innovation, and international collaboration. Mohammed Abdel Jawad, CEO of SOL Dubai, remarked, “Dubai has become a benchmark for the exhibition industry. The city’s infrastructure and integration of technology make it an ideal destination for global business.”
The event also recognised the diverse workforce of over 190 nationalities that contributes creative value to the sector. With major trade shows planned for renewable energy, smart mobility, and space technology, Dubai is set to shape critical global conversations. Upcoming events like the FBIS 2025 illuminates Dubai with a global celebration further underscore its role as a key international host.
By combining technology with sustainability and human ingenuity, Dubai continues to redefine how the world connects and collaborates through exhibitions, creating new opportunities for global commerce and progress.
