Brand kit
The Gulf Magazine, in your materials.
Logos, colours, type, and the Featured in badge, with the rules for using them. For the people we feature, partners, and press.
Wordmark
The wordmark
Two files. Teal for light backgrounds, white for dark. Nothing in between.
- Teal wordmark on paper or white. White wordmark on deep teal or on a dark photo.
- Clear space around it of at least the height of the capital T.
- No recolouring, stretching, rotating, outlining, or effects.
- Not smaller than 120 px wide on screen, or 30 mm in print.
Colour
Six colours
The teal in our wordmark is the primary colour across the site, supported by quiet neutral surfaces.
- Teal#154A4E
The wordmark, primary buttons, links, and accents.
- Deep teal#103B3E
Dark brand panels and primary button hover.
- Paper#FAFAF9
Page background.
- White#FFFFFF
Cards and text on teal.
- Soft teal#EDF5F3
Quiet highlights and supporting panels.
- Rule#E5E5E3
Hairlines and dividers.
Type
Three typefaces
All three are free under the SIL Open Font License, so partners can set our name the way we do.
- Playfair DisplayHeadlines and pull quotes
- He makes the bell ring on time.
- GeistText and interface
- Founders and executives running companies across the Gulf, one issue a month.
- Geist MonoDates, numbers, and technical details
- Features / Saudi Arabia / Fintech & banking
Badge
Featured in The Gulf Magazine
For your website, your LinkedIn banner, or the wall in reception.
Embed on your site
<a href="https://thegulfmagazine.com/features/your-feature-slug">
<img src="https://thegulfmagazine.com/brand/featured-in-the-gulf-magazine-dark.svg"
alt="Featured in The Gulf Magazine" width="260" height="72">
</a>Swap your-feature-slug for the address of your feature.
Who may use it, and how
- 01For people and companies with a published feature, and for partners with a signed agreement.
- 02Link it to your feature page on thegulfmagazine.com.
- 03Not on product packaging, in product advertising, or anywhere it suggests we endorse something.
- 04Do not edit the text. Scale the SVG if you need another size.
Not featured yet? The editors pick who runs each month. Pitch a story.
Name
Writing about us
The name
- 01The Gulf Magazine, with a capital The, on first mention. After that, the magazine.
- 02Not Gulf Mag, not TGM, and not The Gulf on its own in running text.
- 03When you quote a story, name The Gulf Magazine and link to it.
Boilerplate, ready to paste
The Gulf Magazine is an independent news site covering the six GCC states. It reports on business, energy, tech, sport, and the people running them, daily at thegulfmagazine.com. Its newsletter, the Sunday Brief, goes out once a week.Social bio, ready to paste
The Gulf Magazine
Independent reporting from the GCC.
Business, energy, tech, people.
Sunday Brief in bio.Press
Interviews, image permissions, and anything not covered here.
Email [email protected] with Press in the subject line. Reprinting an article is covered by the reproduction and copyrights policy.