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Brand kit

The Gulf Magazine, in your materials.

Logos, colours, type, and the Featured in badge, with the rules for using them. For the people we feature, partners, and press.

01 / Wordmark

The wordmark

Two files. Teal for light backgrounds, white for dark. Nothing in between.

The Gulf wordmark in teal
Teal on paperPNG
The Gulf wordmark in white
White on inkPNG
  1. 01Teal wordmark on paper or white. White wordmark on ink or on a dark photo.
  2. 02Clear space around it of at least the height of the capital T.
  3. 03No recolouring, stretching, rotating, outlining, or effects.
  4. 04Not smaller than 120 px wide on screen, or 30 mm in print.

02 / Colour

Six colours

The same tokens the site uses. Emerald is the only accent.

  • Teal#154A4E

    The wordmark. Logo only.

  • Ink#0D0D0D

    Headlines, text, dark panels.

  • Paper#FAFAF9

    Page background.

  • Emerald#065F46

    Links, kickers, the one accent.

  • Mint#ECFDF5

    Highlights on emerald. Button hover.

  • Rule#E5E5E3

    Hairlines and dividers.

03 / Type

Three typefaces

All three are free under the SIL Open Font License, so partners can set our name the way we do.

Playfair DisplayHeadlines and pull quotes
He makes the bell ring on time.
GeistText and interface
Founders and executives running companies across the Gulf, one issue a month.
Geist MonoLabels, dates, numbers
Features / Saudi Arabia / Fintech & banking

04 / Badge

Featured in The Gulf Magazine

For your website, your LinkedIn banner, or the wall in reception.

Featured in The Gulf Magazine badge, dark version
DarkSVG
Featured in The Gulf Magazine badge, light version
LightSVG

Embed on your site

<a href="https://thegulfmagazine.com/features/your-feature-slug">
  <img src="https://thegulfmagazine.com/brand/featured-in-the-gulf-magazine-dark.svg"
       alt="Featured in The Gulf Magazine" width="260" height="72">
</a>
HTML

Swap your-feature-slug for the address of your feature.

Who may use it, and how

  1. 01For people and companies with a published feature, and for partners with a signed agreement.
  2. 02Link it to your feature page on thegulfmagazine.com.
  3. 03Not on product packaging, in product advertising, or anywhere it suggests we endorse something.
  4. 04Do not edit the text. Scale the SVG if you need another size.

Not featured yet? The editors pick who runs each month. Pitch a story.

05 / Name

Writing about us

The name

  1. 01The Gulf Magazine, with a capital The, on first mention. After that, the magazine.
  2. 02Not Gulf Mag, not TGM, and not The Gulf on its own in running text.
  3. 03When you quote a story, name The Gulf Magazine and link to it.

Boilerplate, ready to paste

The Gulf Magazine is a monthly features magazine about the founders and executives running companies across the GCC, with a daily newsroom covering business, technology, energy, policy, culture, and sport. It is published online at thegulfmagazine.com, and its newsletter, The Sunday Brief, goes out every Sunday.
Text

Press

Interviews, image permissions, and anything not covered here.

Email hello@thegulfmagazine.com with Press in the subject line. Reprinting an article is covered by the reproduction and copyrights policy.