Doha’s hospitality market is demonstrating stable growth in 2025, with key performance metrics remaining above pre-World Cup levels, according to a new report from KPMG in Qatar. The sector’s resilience is being driven by robust tourism demand, new events, and significant untapped potential in the leisure and staycation segments.
The report highlights that Qatar’s hospitality sector has rebounded steadily since the pandemic, supported by a calendar of new attractions and tourism initiatives.
Market Performance and Key Metrics
Year-to-date figures for August 2025 show a resilient performance, with hotel occupancy standing at approximately 69%. The average daily rate (ADR) was QR429, while revenue per available room (RevPAR) reached QR300.
February was the strongest month, posting an occupancy rate of 82.5% and an ADR of QR490. This peak was driven by favourable winter weather and major events such as the Global Champions Arabians Tour and the Web Summit. January and April also recorded strong results, with occupancy levels above 76%.
In contrast, March saw a sharp dip as demand softened during Ramadan, with occupancy falling to 52.3% and ADR dropping to QR369. The market cooled further during the off-peak summer period from May to August, when higher temperatures typically reduce travel to the region.
Diversifying Qatar’s Tourism Appeal
According to KPMG, the future of tourism is not defined by a single experience but by a spectrum of segments catering to different traveller motivations. By developing its offerings in sports, eco-tourism, adventure, heritage, and leisure, Qatar is strengthening its position as a diverse, year-round destination. The country’s focus on events aligns with a regional trend where the GCC is poised to capture a share of the $2tn global sports tourism market by 2030.
Tapping into Leisure and Staycations
The report identifies leisure and staycations as a segment with considerable untapped potential. These offerings provide year-round demand drivers that help balance the tourism sector, particularly during weekends, holidays, and off-peak seasons. Developing tailored staycation packages for residents and international tourists, including families and young professionals, could further boost performance.
By integrating wellness, recreation, dining, and cultural activities, Qatar can transform short breaks into comprehensive lifestyle experiences. This strategy helps to strengthen both domestic and regional demand, reflecting a broader interest in unique local holidays, similar to how UAE residents plan to travel next year.
Future Projects and National Vision
Qatar is positioned to spearhead new projects that align with the latest trends in hospitality. The report highlights The West Bay Beaches and Al Safliya Island Development as key initiatives. Delivered through a public-private partnership (PPP) model, the project integrates entertainment and hospitality, reflecting a global move towards diversified tourism supported by private investment.
These developments extend beyond tourism, creating wide-ranging impacts across social, economic, and environmental dimensions. By enhancing quality of life, strengthening cultural identity, and embedding sustainability, they contribute directly to the objectives of Qatar National Vision 2030.
