As Dubai’s property market continues its record-breaking run, a shift in buyer expectations towards premium quality and value is reshaping the residential landscape. Swiss developer DHG Properties is capitalising on this trend, launching a series of high-end projects aimed at the city’s increasingly discerning residents and investors.
The city’s real estate sector has entered a new phase of maturity, with market data showing 158,200 transactions worth Dh498.8 billion between January and September. This represents a 20.5 per cent rise in volume and a 32.3 per cent increase in value compared to the same period in the previous year, cementing Dubai’s reputation as a dynamic global property hub.
“For international developers, this performance signals more than stability,” says Blagoje Antic, Founder and CEO of DHG Properties. “It reflects Dubai’s ability to embrace new approaches in shaping the future of residential living.”
DHG’s UAE Expansion Strategy
DHG Properties is marking its entry into the region with its Helvetia brand, which reflects Swiss principles of precision, quality construction, and timeless design. The company’s first project, Helvetia Residences in Jumeirah Village Circle, is set for completion in the second quarter of next year. The 25-floor tower, containing 430 apartments, is already 95 per cent sold out to a mix of UAE residents and European investors.
Following this success, the developer has launched its second project, Helvetia Verde, in the emerging Meydan Horizon district. A third development on Dubai Islands is planned for launch at the end of November.
“We do not plan to stop at these three projects; we continue to explore new investment opportunities both in Dubai and other emirates,” Antic states. He adds that the company chose to further expand into the UAE because it recognised the value of the government’s long-term vision.
A Shift in Buyer Expectations
According to Antic, one of the most significant changes in Dubai’s property market is the growing demand for homes that offer a practical balance of luxury and value. Buyers are now prioritising sophisticated design, premium materials, and refined amenities that improve daily life, rather than focusing solely on branding or scale.
“Our developments are designed as smart investments within the affordable luxury market segment,” explains Antic. “The whole idea is to provide premium living in exceptional residences in prime locations, while offering strong value for money.” This approach targets a clear shift in buyer behaviour, where lifestyle appeal and long-term value are key considerations.
The Vision for Meydan Horizon
The newly launched Helvetia Verde is located in Meydan Horizon, a district planned as a self-contained “city within a city.” The development is situated minutes from a blue lagoon and the Ras Al Khor Wildlife Sanctuary, with direct access to a new Yellow Metro Line station providing connectivity across Dubai.
“Meydan Horizon is a truly visionary district, setting new benchmarks for urban living surrounded by nature,” says Antic. He highlights its live-work-play concept, which allows residents to meet their needs without leaving the neighbourhood. “As the city continues to expand, buyers are increasingly drawn to homes that deliver lifestyle benefits along with sustainable long-term value.”
Looking ahead, Antic believes the next phase of Dubai’s growth will be defined by quality and thoughtful design. By bringing Swiss expertise to the ambitious local market, developers like DHG are positioning themselves to meet the demand for communities that offer both high standards and accessibility, ensuring liveability remains central to the city’s expansion.
