Aramex has teamed up with Bahrain Post to introduce the kingdom’s first nationwide network of electronic parcel boxes. This automated delivery system is designed to address delays and enhance customer convenience by providing secure, real-time tracked deliveries.
The electronic boxes are owned by Bahrain Post but powered by Aramex’s logistics technology. The system enables customers to collect their parcels at their convenience from strategically located terminals across Bahrain. This initiative is particularly timely as e-commerce in the Gulf region is expanding rapidly. Online retail sales in the region are projected to reach $50 billion by 2025, creating a surge in parcel volumes that demands more efficient and contactless delivery solutions.
A Smarter Delivery System
Unlike traditional delivery models that rely on fixed delivery windows or require customers to collect parcels from postal counters, the new system offers 24/7 access to electronic boxes. Through a mobile application, customers can track their parcels in real-time and receive instant notifications when their items are ready for collection. This allows them full control over the delivery process, ensuring greater flexibility and convenience.
The adoption of such automated solutions is seen as a key way to streamline last-mile logistics, a crucial part of the delivery process that often presents the most challenges. Analysts suggest that the new system could reduce delivery costs by as much as 30%, while enhancing customer satisfaction by offering faster and more flexible service options.
Regional Logistics Advancement
Yanal Anz, General Manager of Aramex Bahrain, described the partnership as a significant step forward for logistics modernisation in the country. “Aramex is at the forefront of building smart logistics infrastructure in the region,” Anz said. “Our collaboration with Bahrain Post reflects a shared commitment to upgrading national delivery systems through technology. By combining our expertise with Bahrain Post’s network, we are enhancing convenience and setting a new standard for customer-centric delivery solutions in the Kingdom.”
This initiative is aligned with Bahrain’s broader goal of strengthening its position as a regional logistics hub. By improving postal efficiency, it offers businesses and consumers alike faster, smarter, and more reliable delivery services. It also represents a broader trend in the Gulf, where innovative solutions are increasingly being adopted to meet the demands of a rapidly growing e-commerce market, much like Dubai’s recent push to launch smarter delivery services.
With the ongoing rise in e-commerce, this development in Bahrain represents a critical step in transforming the logistics landscape, providing a model for other countries in the region to follow.
