The UAE continues to solidify its standing as a prominent global tourism hub, with the UK remaining a key source market for visitors. Mansoor Abulhoul, the UAE Ambassador to the United Kingdom, underscored the strong relationship between the two nations during his address at the opening of the World Travel Market (WTM) London 2025. This year’s event saw over 70 UAE partners representing a broad spectrum of government and private sector stakeholders, a notable increase from the 62 participants in 2024. Abulhoul attributed this growth to the UAE’s expanding tourism momentum and the collaborative efforts driving its success.
UAE’s Growing Tourism Ecosystem
Dubai leads the UAE’s tourism push, with over 70 partners showcasing its attractions, hotels, and airlines at WTM London. These partnerships highlight Dubai’s commitment to continuous innovation and excellence within its tourism sector. The ambassador also emphasized that the UK’s strong connectivity with the UAE, along with shared values, plays a crucial role in the ongoing influx of British visitors. He pointed out that the UAE has long been an attractive destination for tourism, education, investment, and more.
In addition to Dubai, representatives from other emirates such as Abu Dhabi, Sharjah, Ajman, and Ras Al Khaimah were present, each presenting their distinct tourism offerings. Abulhoul praised the UAE’s diverse emirates for working together to promote the country’s collective tourism vision. “Each emirate has its own unique identity and experiences, yet all are united by a common purpose and story,” he said. This unity strengthens the UAE’s global appeal, positioning it as a destination that combines culture, innovation, and world-class hospitality.
Highlights from UAE’s Tourism Offerings
Abulhoul highlighted several key developments that add to the UAE’s tourism allure. Abu Dhabi’s new cultural landmarks, for example, have drawn significant attention, while Dubai continues to lead in urban planning, sustainable tourism, and family business frameworks. Sharjah’s remarkable achievements in culture and sustainability also contribute to the UAE’s robust tourism portfolio. Additionally, lesser-known emirates such as Ajman, Ras Al Khaimah, Umm Al Quwain, and Fujairah offer their own authentic charms, further enhancing the country’s appeal.
These contributions reflect the UAE’s ambition to provide visitors with varied experiences, from modern city life to rich cultural heritage and natural beauty. As Abulhoul noted, the UAE’s diverse tourism landscape is its strength. “As a country, we can proudly say to the world: come to the UAE and experience innovation, culture, and hospitality at every turn,” he added.
UK and UAE: Strengthening Bilateral Ties
The UAE’s participation in WTM London 2025 underscores its ongoing commitment to strengthening ties with the UK. The ambassador stated that the event is not just an opportunity to showcase destinations, but also a celebration of the UAE’s energy, creativity, and collaborative spirit. As the UK remains a key market for the UAE’s tourism sector, both nations continue to nurture a relationship that benefits mutual growth and understanding.
Abulhoul concluded by reaffirming that the UAE is more than just a travel destination. It is a country that offers unparalleled experiences, where innovation and tradition coexist to create a welcoming environment for all. British visitors, in particular, are expected to remain a central part of the UAE’s thriving tourism industry in the years to come.
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