POP MART, a brand renowned for its collectible figurines and limited-edition creations, has expanded its reach to the Middle East with the opening of its first store at Hamad International Airport (HIA). This marks a significant milestone for both POP MART and Qatar Duty Free (QDF), bringing a unique retail experience to travellers in the region.
The new store at HIA offers a wide array of POP MART’s popular collectible items, including figurines and exclusive pieces. Fans can also look forward to a selection of new launches and products that will only be available at this location, further solidifying POP MART’s global appeal. By showcasing this range of creativity and playfulness, the store is set to captivate travellers from around the world.
The Partnership with Qatar Duty Free
This partnership between POP MART and Qatar Duty Free is a natural extension of HIA’s reputation for offering exclusive retail experiences. With a focus on introducing new brands and concepts to the region, QDF has consistently delivered world-firsts and innovative products to passengers. The addition of POP MART to the airport’s retail offerings underscores the airport’s commitment to pushing boundaries in global travel retail.
Mr. Thabet Musleh, Qatar Airways Group Chief Retail & Hospitality Officer, commented on the opening, saying: “POP MART has become a cultural phenomenon, and we’re thrilled to bring the first POP MART store in the Middle East. At Qatar Duty Free, we are committed to offering travellers something fresh and surprising at every turn, and this store will do exactly that.”
This launch continues the legacy of QDF’s pioneering role in redefining the airport shopping experience. With a broad portfolio of luxury brands and cutting-edge products, QDF ensures that travellers have access to the most sought-after global retail offerings, providing a truly unique shopping environment.
A New Chapter for POP MART in the Middle East
For POP MART, the new store represents a significant step in its global expansion, offering Middle Eastern customers the chance to engage with the brand in person. The company is known for its character-driven products, which have resonated with a growing fan base worldwide. According to Mr. Justin Moon, Senior Vice President / Chief Operating Officer of POP MART International Group, the company is excited about the potential for this new location: “We’re incredibly excited to partner with Qatar Duty Free a leader in redefining travel retail to bring POP MART’s one-of-a-kind character-driven products to the Middle East.”
This store will provide local and international shoppers alike with access to exclusive items that are not available elsewhere. Whether it’s a regional shopper looking for a special treat or a traveller seeking a unique souvenir, the store promises to offer something for everyone.
Expanding Retail Horizons at Hamad International Airport
The opening of POP MART at HIA is part of a larger trend of bold, new retail offerings at the airport. Known for its commitment to delivering new and unexpected experiences, HIA continues to be at the forefront of innovative airport retail. As part of this effort, QDF has introduced several exclusive stores and products, reaffirming its position as a global leader in the travel retail sector.
As the first POP MART store in the Middle East, this launch is poised to strengthen the brand’s presence in the region and further engage its fan base. Whether for regional shoppers or global travellers passing through, the store promises to be a destination for creative and exclusive products.
For those interested in Qatar’s ongoing retail innovation, the launch is a noteworthy step in the country’s broader efforts to elevate its tourism and retail sectors. The opening of POP MART at HIA adds another exciting layer to Qatar’s expanding tourism offerings, aligning with other recent initiatives, such as Hospitality Qatar 2025.
