Jude Al Saleh runs Shine MENA, a branding firm founded in 2025 with one person on its LinkedIn page. The pitch is simple. Executives and experts pay to look good online, in a crowded trade.
Shine MENA sells LinkedIn rewrites, ghostwriting and brand strategy to leaders, and launch packs to coaches. Al Saleh reports coaching 100+ professionals. Before Shine came Jeel Media, a digital agency, ending as head of growth.
The snag is proof. Impressions are easy to count and hard to turn into paying clients. Shine’s own page lists one employee, so the method rests on one person.
