AppCorp Holding, the parent company of the renowned Apparel Group, has ventured into Dubai’s thriving real estate sector with the launch of KORA Properties. This new premium real-estate development firm marks a significant milestone for the company, which has a strong presence in fashion and lifestyle. KORA Properties aims to offer high-end residential and commercial spaces that promise “Timeless Living.” Its debut project is slated for launch on November 12 at Dubai Maritime City.
KORA Properties: A New Vision for Real Estate
KORA Properties has been established to create luxurious living and working spaces designed to become integral parts of people’s lives. The company’s chairman, Nilesh Ved, who is also the owner of Apparel Group, emphasized the emotional aspect of homeownership. “A home is one of life’s most important milestones, and homes are forever. It is not just about bricks, steel, and mortar; it is about creating spaces that become canvases for life’s most meaningful moments,” Ved said.
The launch of KORA Properties aligns with Dubai’s ambitious plans for its real estate sector, which is projected to reach a market value of Dh1 trillion by 2033. The Dubai Real Estate Sector Strategy 2033 aims to transform the city into a global hub for property investment and development.
Expanding Beyond Retail: A Strategic Diversification
The creation of KORA Properties is a key element of AppCorp Holding’s strategy to diversify its portfolio beyond retail and into high-value sectors. The move reflects the company’s commitment to contributing to the UAE’s long-term growth, a vision that has been reinforced by its past successes in retail. Apparel Group, founded in 1996, has grown into one of the region’s largest retail conglomerates, representing over 85 global brands across more than 2,500 stores in 14 countries.
Through KORA Properties, AppCorp aims to replicate its success in the real estate sector by offering not just luxury homes but also developments in healthcare, hospitality, and commercial spaces. Ved envisions KORA Properties creating experiences that resonate with the community, mirroring the success of the Apparel Group in enhancing lifestyles through fashion, retail, and services.
Future Plans for KORA Properties
KORA Properties is set to become a major player in Dubai’s real estate market. The company’s development plans include residential, retail, and commercial projects, as well as specialized developments in healthcare and hospitality. This broad approach to real estate development reflects the company’s ambition to create spaces that support a variety of needs and lifestyles.
As Dubai continues to transform, with projects such as Expo City Dubai’s first green district, KORA Properties is positioning itself to meet the growing demand for premium living spaces that cater to the diverse needs of modern residents. This aligns with the UAE’s long-term growth plans, which aim to position the nation as a global leader in various industries.
Conclusion
The launch of KORA Properties is a significant development in Dubai’s ever-expanding real estate market. With its focus on luxury, innovation, and community living, the company is poised to contribute to the UAE’s vision for sustainable urban growth. As KORA Properties continues to roll out its projects, it will undoubtedly play a key role in shaping Dubai’s future as a global hub for both business and lifestyle.
