The UAE Media Council has introduced a new digital platform aimed at promoting positive online content and ensuring compliance with national media standards. The platform, named A’men, allows community members to report content they believe violates the country’s media guidelines. Launched on Tuesday, the initiative seeks to further regulate online material and maintain a safe environment for digital interactions.
A’men, meaning “safe” in Arabic, is designed to offer citizens and residents an easy method to report three types of content: misleading, unsafe, and advertising content. This step is part of the UAE’s broader efforts to maintain the integrity of digital content and regulate online media. The platform follows the launch of the ‘Advertiser Permit’ to ensure advertisements on social media platforms, such as Instagram and Facebook, comply with local regulations.
Types of Content You Can Report on A’men
A’men focuses on three primary content categories that users can report:
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Misleading Content: This refers to any digital material that spreads false, inaccurate, or misleading information, harms state interests, or contradicts established facts.
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Unsafe Content: This category includes material that violates UAE media standards, such as promoting harmful ideologies or offensive content that conflicts with the nation’s cultural or societal values.
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Advertising Content: Users can report advertisements that do not meet the approved media standards, or when advertisements are published without proper authorisation from the UAE Media Council.
How to Report Content on A’men
Reporting non-compliant content is a simple process. Users can either visit the website amen.ae or download the A’men app to submit a report. The steps to report content are as follows:
- Register using your UAE Pass or proceed as a guest.
- Select the category of the content: misleading, unsafe, or advertising.
- Provide the required details, including a link, image, or voice note to support your report.
By using A’men, residents can play an active role in maintaining the standards set by the UAE Media Council, which governs all forms of media content in the country. The council has stringent rules in place for media content creators, institutions, and advertisers.
National Media Standards
The UAE has established clear guidelines that media professionals and institutions must follow. These include:
- Respect for Religious Beliefs: Media content must not offend any religious or cultural beliefs, including those related to Islam and other monotheistic religions.
- Upholding National Interests: Content should align with the state’s governance, policies, and international relations, avoiding material that could harm the country’s image or foreign relations.
- Social Unity and Identity: Media should foster national unity and respect for the UAE’s cultural heritage, avoiding divisive content that promotes sectarian, tribal, or regional conflict.
- Privacy and Public Safety: Content must respect privacy rights and avoid encouraging harmful behaviours, such as the promotion of drugs, violence, or criminal activity.
The UAE Media Council also insists on media content that aligns with public morals and respects the values of society. Violations of these rules can lead to administrative fines, closure of media institutions, or even the cancellation of media licences.
Conclusion
The launch of A’men marks a significant step in strengthening the UAE’s efforts to regulate online content and uphold national media standards. By empowering citizens to report non-compliant content, the UAE aims to foster a safe and responsible digital environment. This initiative is part of a broader move to ensure that online platforms remain a positive force for society, aligning with the nation’s values, vision, and social cohesion. For further details on how these regulations impact advertising and media, visit BM Digital Marketing Agency expands regional footprint with Dubai Media City relocation.
