Rasha Hamzeh runs The Inhouse from Dubai, pitching embedded marketing management to regional companies reluctant to take on the overhead of a full-time marketing head. Her agency works directly inside client teams.
The boutique firm operates with five staff in Dubai, handling brand positioning and media planning. Clients hire the agency on monthly retainers or fixed fees rather than through traditional long-term contracts.
Keeping accounts close without layers of account managers leaves expansion tied directly to executive capacity. Hamzeh balances advisory seats while completing a management credential that runs through July 2025.
