Daniel Sharaiha directs human resources and customer experience at Jordan's Bank al Etihad, advising the executive board across operational units that employ 2,100 people after sixteen years in the dual post.
Established in 1978, Bank al Etihad operates with a workforce of 2,100 people. Sharaiha links staff recruitment and operational training directly to customer experience benchmarks, serving as internal counsel to the executive board.
Retaining staff while managing customer friction remains the central operational challenge. To direct restructuring, Sharaiha completed a change leadership master’s degree through Oxford and HEC Paris in late 2023.
