Dana El Namly directs marketing at Doha Oasis in Qatar. After 17 years promoting flights into the country, her task is convincing arriving visitors to spend inside a single mixed-use development.
Doha Oasis employs 232 staff across hospitality, entertainment, a theme park, and 16 international dining concepts. Opened in 2021, the destination bundles retail and leisure through corporate partnerships with local lenders including Ahlibank.
The project has rolled out bundled packages through its digital commerce system. Keeping visitors on site amid heavy regional competition for leisure travel remains the main test.
