Elizma Al Dbini stands as a multifaceted leader in the United Arab Emirates, bridging the gap between corporate efficiency and human well-being. With nearly two decades of international experience, she has cultivated a career that spans South Africa, the UAE, and global cruise lines. For Elizma, the workday often truly begins in the quiet hours after toys are tucked away and her children are asleep. This space is where her roles as a mother, business owner, and health coach converge into a singular purpose.
As the founder of Sahrah Consultancy, she specializes in a unique blend of HR strategy, corporate wellness, and personal branding. She did not step into entrepreneurship for glamour, but for the freedom to build a life aligned with deep personal values. Her mission is to prove that structure, strategy, and compassion can thrive in the same room, allowing for a professional life that nourishes instead of drains.
The Business Strategist Seeking Personal Clarity
Starting her journey in the luxury beauty and holistic therapy sector, Elizma quickly transitioned into senior management roles for global hotel brands. This foundational experience in high-stakes operations provided her with a deep understanding of people management. However, running a consultancy taught her that most professionals do not suffer from a lack of ambition, but rather from a lack of clarity and systems.
She recognized that entrepreneurs often burn out because they care too much, holding onto every decision and late-night email. Elizma had to learn to apply her own advice to herself, realizing that health is as much about setting boundaries as it is about balance. By choosing to say that work can wait until tomorrow, she transformed her own operational model into one based on resilience rather than exhaustion.
Motherhood as a Teacher of Leadership
Motherhood changed her leadership style in ways no traditional business course could. Her children became her teachers in the art of presence, reminding her that connection matters more than perfection. She discovered that choosing presence over performance at home actually made her more effective in the boardroom.
This shift in perspective allowed her to see that thriving organizations and thriving individuals go hand in hand. She began to lead with an emphasis on slowing down and breathing, integrating these lessons into her corporate advisory work. This human-centered approach ensures that success is defined by work that aligns with one’s spirit rather than just a longer workweek.
Transforming Workplace Culture through Corporate Wellness
Modern businesses often face the quiet drain of burnout and low engagement, challenges that Elizma addresses through data-backed wellness programs. At Sahrah Consultancy, she designs initiatives that move beyond simple perks. She focuses on stress management, mindfulness, and mental health support to reduce burnout while increasing productivity.
She coaches women especially to build lives they do not need to escape from. This involves rewriting their relationship with stress through better time structures and gentler self-talk. By asking for help and allowing ourselves to receive it, she believes professionals can find their purpose without constant striving.
Strategic HR and Personal Branding Expertise
Beyond wellness, Elizma provides critical HR and business consulting services specifically tailored for startups and SMEs. She streamlines HR systems and workforce planning models to ensure that people practices are perfectly aligned with overarching business goals. Her work includes everything from designing talent management frameworks to optimizing HRIS systems for greater workflow clarity.
A significant portion of her expertise is also dedicated to personal branding and career coaching. She assists individuals in crafting compelling CVs and optimizing LinkedIn profiles to reflect their unique value propositions. Through mock interviews and networking guidance, she empowers professionals to navigate the job market with confidence.
The Power of Clarity in Business Growth
Success in entrepreneurship requires moving from a state of overwhelm to a state of structure. Elizma believes that many businesses stall not because of a lack of effort, but because of a lack of clarity in their priorities. She works with business owners to identify what actually moves revenue and fix the operational bottlenecks that quietly hold progress back.Her life is now a deliberate blend of boardrooms, bedtime routines, and wellness charts. She remains a dedicated advocate for the idea that success is not found in louder meetings, but in creating space for both the organization and the individual to thrive with grace. Her journey stands as a testament to building a legacy where professional excellence and personal fulfillment coexist.
